Friday, May 23, 2008

hy-vee: new concept store in uni place

there's an article in today's ljs about hy-vee's new "concept" store in uni place. they have a link to some blueprints of the new plan.

the idea of a new concept store for hy-vee that relies heavily on their own brand sounds a lot like trader joe's to me. that's probably wishful interpretation on my part, but think about it. trader joe's has no locations anywhere near this area of the country, and they're smart enough to consolidate their distribution, making a location in lincoln (or even omaha) highly unlikely for the next five years.

but if some other chain, with excellent distribution already existing in the region, wanted to use the trader joe's business model to open a specialty grocery store in a location surrounded by two universities-- wouldn't that make sense?

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